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All of my predictions - coupled with Riggio's & Bottini's departure - and the removal of Nook kiosks - can mean only one thing...


( 116 comments — Leave a comment )
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Apr. 29th, 2016 12:25 am (UTC)
We're fucked up the ass and should start heading for the exits?
Apr. 30th, 2016 06:27 am (UTC)
*raises hand and waves furiously* I know! I know! We need MORE ISO in our lives! That'll fix everything....

Because there isn't enough kadavergehorsam at Barnes & Noble.
Apr. 30th, 2016 03:48 pm (UTC)
That's an awesome word. Looks like you can still learn things from this blog, besides the fact that Smithback is a self-aggrandizing, ass-kissing, bend-over-and-take-it-from-Corporate-without-lube-or-even-a-reach-around-and-act-like-you-enjoyed-it wet fart of a human turd.
(no subject) - smithback - May. 1st, 2016 03:19 am (UTC) - Expand
(no subject) - (Anonymous) - May. 2nd, 2016 01:22 am (UTC) - Expand
Apr. 30th, 2016 10:17 pm (UTC)
I knew Riggio was retiring, but hadn't heard Bottini was on the way out. Finally!!!!!

Anyone have details??
May. 1st, 2016 03:20 am (UTC)
...jungle love, it's driving me mad...
(no subject) - (Anonymous) - May. 2nd, 2016 01:24 am (UTC) - Expand
Bottini's departure - (Anonymous) - Jul. 26th, 2016 02:24 pm (UTC) - Expand
May. 1st, 2016 06:30 am (UTC)
I think smithback is starting to hit the sauce really hard!
May. 2nd, 2016 01:33 am (UTC)
RE: Sauce
Actually, I'm looking to see if anyone else knows what's going to happen next. Business 101, and preparing for your futures. Take your time, please. I'll wait.
Re: Sauce - (Anonymous) - May. 3rd, 2016 01:31 am (UTC) - Expand
Re: Sauce - (Anonymous) - Jun. 1st, 2016 05:15 am (UTC) - Expand
RE: Sauce - (Anonymous) - May. 7th, 2016 05:08 am (UTC) - Expand
May. 3rd, 2016 02:46 pm (UTC)
There are too many tiers of managers within the stores. They will dispense with 1 tier of management to cut costs. They will also need more floor space if they are looking to start serving wine/beer and expand their café selections. That means the café spaces will need to be expanded and again the stores will be reducing the number of books that they actually carry in the store. They will also start to analyze sales & store hours. I can see them reducing store hours in areas where it has shown not to be as profitable during the non-holiday periods. They will also eliminate all Lead Positions in order to cut costs and those people will be moved to part-time status.
May. 3rd, 2016 05:37 pm (UTC)
They need to make the stores more of a destination place. I am sure the comfy chairs will make a return and they should probably go where the nook counters were. This location is usually near the cashier or a service desk where employees could monitor that area for theft. They also need to review the turn over rates of all Store/District Managers. There are industry norms and an analysis should take place. Locations with HIGH turnover rates that are not producing solid sales numbers should have these Managers replaced. Obviously something is not working and you need to get people in who can motivate the staff to WANT to exceed expectations and provide results.
(no subject) - (Anonymous) - May. 3rd, 2016 06:19 pm (UTC) - Expand
(no subject) - (Anonymous) - May. 3rd, 2016 07:25 pm (UTC) - Expand
(no subject) - (Anonymous) - May. 3rd, 2016 07:35 pm (UTC) - Expand
(no subject) - (Anonymous) - May. 3rd, 2016 07:50 pm (UTC) - Expand
(no subject) - (Anonymous) - May. 4th, 2016 03:44 am (UTC) - Expand
(no subject) - (Anonymous) - May. 4th, 2016 06:26 pm (UTC) - Expand
(no subject) - (Anonymous) - May. 4th, 2016 11:03 pm (UTC) - Expand
(no subject) - (Anonymous) - May. 5th, 2016 06:41 pm (UTC) - Expand
(no subject) - (Anonymous) - Jun. 1st, 2016 05:21 am (UTC) - Expand
May. 7th, 2016 07:51 pm (UTC)
So I've been pondering and pondering what Smithback meant titling his post "The JUNGLE," and it finally came to me.

All Barnes & Noble stores will be converted to meatpacking plants. We'll all be replaced with impoverished immigrants struggling to support their families. While working, they'll witness the horrors of rat-infested, shit-covered, tuburcular slabs of pork being shipped out to the general public, and their families will splinter as they find it increasingly impossible to survive on the shit jobs and wages available to them. Ultimately, after being fired, doing a sojourn as an alcoholic hobo in rural America, and returning to the city, they'll join the Socialist movement.

Was I close?
May. 14th, 2016 12:26 am (UTC)
Jesus, people...does no one read the news? My God...no wonder you're all still stuck in the LJ 1990s. Just remember, Smithback said it first: "In the jungle, the mighty jungle..."
May. 14th, 2016 10:13 am (UTC)
Wow. You quoted lyrics to an old pop song. How incredibly profound.

I do read the news, every day (and before you go ahead and make a smartass comment: no, not just the sports page and the comic strips), yet i don't see what those lyrics have to do with anything that's been in the news about our company, or anything else.

So please, explain it to us. Explain it like you would to the mentally retarded shit-flinging children you think we are.
(no subject) - (Anonymous) - May. 24th, 2016 05:25 pm (UTC) - Expand
(no subject) - (Anonymous) - May. 27th, 2016 06:54 pm (UTC) - Expand
May. 24th, 2016 08:50 am (UTC)
Ahhh.....he's going to be working in the make up section....Glossary. Make up at a bookstore.
May. 29th, 2016 12:16 am (UTC)
Master Card
The Barnes & Noble Membership has now been eclipsed by the Barnes & Noble Mastercard as the only thing that matters to our District Manager, her boss and her bosses boss. We are now being told that every employee will be responsible for "selling" the Mastercard or else lose their job. It seems they have taken the book out of bookseller, and the only thing that matters to them is 1) the BN Mastercard and 2) the BN membership, and in that order.

We were told that starting today, we will have secret shoppers in the stores checking to see if how we are approaching the BN Mastercard and Membership and if we aren't sufficiently pushing them to our "secret shopper" we will be fired. Literally this is what we were told.

Forget the fact that pushing high interest rate credit cards on people in order to keep the lights on kind of calls into question the basic mission statement of Barnes and Noble. This on top of the fact that every time a customers credit is pulled, their credit score takes a ding. And if they close the card immediately after paying off their initial purchase, their credit will take a second ding. So if they are looking to buy a house or car or something really important unlike the newest coloring book, then this isn't such a great deal.

This is so sad that it just makes me tired.
May. 29th, 2016 04:52 am (UTC)
Re: Master Card
This is what we get for hiring a CEO from fucking Sears. Real forward-thinking guy, right Smithback? That's what this company was missing: a shitty high-interest credit card.
Re: Master Card - (Anonymous) - May. 31st, 2016 10:57 pm (UTC) - Expand
May. 29th, 2016 12:03 pm (UTC)
Is this the Jungle to which you refer?
Jul. 4th, 2015 01:29 am (UTC)
I don't really see my post as being all that positive. I'm happy my predictions are coming true, but I am disappointed that it's taken BN five years to embrace this new direction.

I'm glad you mentioned Ronald Boire, though. Old retailers like Toys R Us, Sears/K-Mart, and Brookstone are all still in business because they made tough choices. They closed strategic stores, streamlined staff & policies, totally retooled their remaining salesfloors...and most importantly, became competitive online. Their doors are still open. A good chunk of their core staff is still employed. Sure, lots of people lost their jobs, but a good many more...didn't. Sounds to me that a CEO with Biore's history of stabilizing and SAVING companies is exactly what BN needs.

Unless, of course, you'd rather have Borders' last CEO...
May. 29th, 2016 12:20 pm (UTC)
Re: Is this the Jungle to which you refer?
I'd love to have been a fly on the wall for that meeting.

"Yeah, the coloring books and the vinyl records and the new sandwiches are doing OK, but what we REALLY need to stabilize and save this company... is a CREDIT CARD!"

God, we are so fucked.
Re: Is this the Jungle to which you refer? - (Anonymous) - Jun. 1st, 2016 05:26 am (UTC) - Expand
May. 29th, 2016 12:05 pm (UTC)
Jul. 4th, 2015 01:29 am (UTC)
I don't really see my post as being all that positive. I'm happy my predictions are coming true, but I am disappointed that it's taken BN five years to embrace this new direction.

I'm glad you mentioned Ronald Boire, though. Old retailers like Toys R Us, Sears/K-Mart, and Brookstone are all still in business because they made tough choices. They closed strategic stores, streamlined staff & policies, totally retooled their remaining salesfloors...and most importantly, became competitive online. Their doors are still open. A good chunk of their core staff is still employed. Sure, lots of people lost their jobs, but a good many more...didn't. Sounds to me that a CEO with Biore's history of stabilizing and SAVING companies is exactly what BN needs.

Unless, of course, you'd rather have Borders' last CEO...
May. 29th, 2016 12:19 pm (UTC)
Re: Predictions?
Yes, we need secret shoppers to report to corporate on how well we are selling the BN Mastercard so we can boost short term revenue to con the investors through one more earnings report cycle.

Instead of looking at the "Jungle" let's look at what this is doing to the people, some of whom have spent the better part of the last 10 to 20 years as "booksellers". These employees are on the receiving end of the threats by the managers, district managers, Regional VP, etc all the way to Mr. Boire. that unless they sell BN Mastercards they will be fired. And we are routinely told every shift, sometimes three times a shift because they need to "touch" us as managers, that bookselling, zoning, E Planner and anything else that our job description includes isn't important and needs to be put on hold. No, we are now salespeople as though we are doing a community theater production of Glengarry Glen Ross and everyone is the Jack Lemmon character. Does that make Mr. Boire the Alec Baldwin character....ABC...always be closing.

If I wanted a job in selling, rather than bookselling, I would go to my local BMW dealership and apply, or I would go activate my Real Estate licence and be apart of the new bubble that is being created. I loved selling books, whether part time or full time, over the course of the last thirty years. But I will not have a gun to my head telling me that either I sell credit cards to people who that don't need more revolving credit lines to only increase their debt to income. in 2005 I wouldn't sell my family property in Florida by asking them to take out second mortgages on their homes in Iowa, because I saw that as equally insane. So if the only incentive for me to sell credit cards is if I don't I will lose my job and hence my health insurance, well I guess its time to take a little walk through the healthcare marketplace before the November election.
May. 29th, 2016 12:52 pm (UTC)
Barnes Noble Mission statement
To operate the best omni-channel specialty retail business in America, helping both our customers and booksellers reach their aspirations, while being a credit to the communities we serve.

How many countless hours of committees and subcommittes did this take to draft?

Its kind of like administrators and politicians saying they are all for education, but then fight cuts to the administrators budgets to put more money back into the classroom.
May. 29th, 2016 12:56 pm (UTC)
Core Values
Whether you work in one of our bookstores or in our corporate offices, you will see these values at work through the actions of our people and the implementation of our strategies:

Customer Service – Whether in our stores or online, we strive to make every customer a "customer for life" by providing extraordinary customer service that represents going “above and beyond,” and quick resolutions to each customer inquiry.

Quality – Our actions and personal standards reflect our mission of being the best specialty retailer in America. We focus on delivering desired results within established timeframes.

Empathy – We show that we care for each other through our decisions, actions and words, and commit to praising and thanking one another for work well done. We show that we care about our customers and are thankful to be booksellers and positively impact the communities in which we live through the arts, literacy and education.

Respect – We treat our fellow booksellers and customers with dignity and respect.

Integrity – Our business and personal principles reflect the highest standards of ethics and integrity. We follow rules and procedures, are honest, keep our commitments, and continually give the best effort.

Responsibility – We express support for our company decisions and programs. We take action with a sense of urgency. We align our day-to-day decisions with overall company goals. We embrace change. We are willing to assume additional responsibilities, confront problems and achieve effective results.

Teamwork – We help create an environment through personal actions that nurtures open communications and enthusiasm. We collaborate and provide feedback in a constructive manner. We follow up with people in a timely manner. We share information, provide support, and model behaviors that create a positive workplace – and encourage others to do the same
May. 31st, 2016 11:21 pm (UTC)
Re: Core Values
Huh. Somehow not a one of the “core values” deal with being a bookstore. Not a one. Nothing about “presenting and supporting new authors” or “providing a deep and meaningful selection of books in our stores” or “supporting and encouraging appreciation of literature” or “becoming the predominant source of information, either in the store or rapidly through on-line sales, to meet our customers’ needs”. or “having employees with a deep knowledge of books, able to assist customers in their search for the appropriate title”. You know, the kind of things that actually would mean something to a bookstore, instead of the meaningless MBA jargon that doesn’t influence a single decision or action at any level. Other than calling front line employees “booksellers” instead of “associates” this list of core values could be put on the wall of any company in the US.

I do have to question how selling high-interest store brand credit cards reflects on integrity, through “reflect(ing) the highest standards of ethics and integrity". I’m still trying to figure that one out.
RE: Core Values - (Anonymous) - Jun. 29th, 2016 06:00 pm (UTC) - Expand
Re: Core Values - (Anonymous) - Jul. 26th, 2016 02:53 pm (UTC) - Expand
May. 29th, 2016 02:31 pm (UTC)
This new MC sales crap is the reason why you are seeing mass departures. VPs, RVPs, DMs and SMs are running away. Look at LP, there is nobody left. The experienced booksellers know where this is going: down the shitter!
May. 29th, 2016 03:10 pm (UTC)
Ha, ha.
What a joke!
My store is planning a mass walkout (Organized by store management). In the meantime, we are doing what we always do with pre-orders; completing bogus applications! We are using the local phone book to pull names and addresses. All the other application information we are making up. By the time this all comes to light, we will all be gone.

You should try it. What could it matter!
May. 29th, 2016 10:27 pm (UTC)
As my husband so eloquently put it tonight, "You weren't hired to be a shill."

Isn't the definition below exactly what is being asked of u?

a person who poses as a customer in order to decoy others into participating, as at a gambling house, auction, confidence game, etc.
a person who publicizes or praises something or someone for reasons of self-interest, personal profit, or friendship or loyalty.
verb (used without object)
to work as a shill:
He shills for a large casino.
verb (used with object)
to advertise or promote (a product) as or in the manner of a huckster; hustle:
He was hired to shill a new TV show.
May. 29th, 2016 10:29 pm (UTC)
Re: Shill
sorry about the typo-the us is suppose to be us.
May. 29th, 2016 10:55 pm (UTC)
Can someone please explain to me how promoting a FUCKING credit card will save this FUCKING company?
May. 30th, 2016 01:43 am (UTC)
It won't.
Jun. 2nd, 2016 04:38 am (UTC)
UGH...You're All So CLOSE...
"In the jungle, the mighty jungle..."

C'mon, you fuckn' dumbasses...the changes, the credit card, the upcoming "tiered" Memberships...

Smithback Themes:

* Plan for your future, dumbasses!
* Business 101, dumbasses!
* POD Machines, Wine Bars, Smaller Stores with Comfy Chairs...dumbasses!
* The bailing of all the old BN CEO's, and all the old BN guard...dumbasses!

Seriously...you dumbasses KNOW where this is going...

WHO can connect the dots?

"In the jungle, the mighty jungle...."

Jun. 2nd, 2016 05:23 am (UTC)
Re: UGH...You're All So CLOSE...
"...the lion sleeps tonight."

If B&N is lucky, they'll still be here five years later, but with a much smaller workforce, and a transition to smaller stores.

IF they are lucky.

The notion that a credit card will save us, or that serving booze will save us, or that comfy chairs for freeloading homeless shitlord customers to sit in all day long and piss themselves while reading stacks of books and magazines they have no intention of purchasing but who the fuck cares because we aren't a bookstore we're a "community gathering place' that coincidentally happens to sell books will save us... all of these notions are patently ridiculous.

We should all be preparing for our futures, because I can guaran-damn-tee you that none of those futures will involve employment with Barnes & Noble, not even for brown-nosing corporate ass-kissers like Smithback.
Metaphors - (Anonymous) - Jun. 2nd, 2016 12:01 pm (UTC) - Expand
Re: UGH...You're All So CLOSE... - (Anonymous) - Jun. 2nd, 2016 02:49 pm (UTC) - Expand
Re: UGH...You're All So CLOSE... - (Anonymous) - Jun. 2nd, 2016 02:59 pm (UTC) - Expand
Re: UGH...You're All So CLOSE... - (Anonymous) - Jun. 3rd, 2016 02:43 am (UTC) - Expand
Jun. 2nd, 2016 11:22 am (UTC)
Why are people "dumb-asses" if they are not interested in your inane metaphor of the Lion King and Barnes and Noble. I thought you were above using argumentum ad hominem.

The problem is we don't care that you call us names. We don't care that you think we are dumb because we can't make the weird connection between a Disney movie and the future of this company. Rather, the people who are effected care about their hours getting cut, the SPH going from 105 to 175 in merely 6 months, and being told they are no longer booksellers, but literally their first and only priority is selling co branded MasterCard with interest rates so high it is absolute usury.

We are tired of having the ground shift from underneath us each and every day as though we have built our house on the San Andrea's fault line. (How is that for a metaphor...or is it a simile). Yes, we can all be pedantic, smug, and feel intellectually superior, but that is not going to help the head cashiers (or any of us for that matter) who can't make the quota of MasterCard sales.

I guess we will all have to wait until the year end earnings report to see where this company is really heading. How anyone thinks that serving wine or beer in Barnes and Noble will help when our stores are nestled among some of the best restaurants and bars is puzzling. Or a worn out Harry Potter mandatory event. Or how about Teen week or whatever stupid name they have given this event. The reality is that a bunch of people who have never had children (I am not making this up) are in charge of setting up a Teen event and they don't know any teens except a few kids in the Cafe who they would never think to ask for advice on how to attack a critical mass so the event isn't awkwardly a failure.

So we have Harry Potter 2.0, coloring books, Pop Culture 2.0, Teen week, and the a Summer reading challenge for kids under 13 which is simply answering three inane questions and we give them a book for free. We don't promote reading by making them read 8 books anymore. No that's too hard. The tear off the entry form, go into childrens, ask their parents for a pencil, answer three questions and we give them a book for free. We don't track who is getting the free book, we don't track how many times they are entering, or even if they are changing their answers to the stupid question (I bet no one is even looking at the anwers). No we are giving books for free to kids as a reward for doing nothing. And we are dumb asses?
Jun. 3rd, 2016 02:57 am (UTC)
You can lead a horse to water...
I've read through all of the posts here, some of which are insightful and others not so much, if you are that unhappy with your job or what is being asked of you leave. You can still sell books and talk about books to customers. So what if you now have to sell a mastercard and a membership. If people dont want it they wont get it. If you want to keep your job as much as I do, you'll stop bitching and sell the damn thing. If you dont want to sell it then why dont you save both your manager and store some SPH and quit. I am sure there are other booksellers and café servers would would gladly take the hours your negitve lazy being is using up.
Jun. 3rd, 2016 05:46 pm (UTC)
Re: You can lead a horse to water...
I can understand you desire to be a team player. But that is not the central issue. We are being told literally that we are not booksellers, we are MasterCard sellers. They don't care about anything else, except maybe memberships and SPH. And your region and location may have people who are demographically inclined to put their Social Security in a pin pad that merely two years ago was hacked into by some Russian mob so we weren't allowed to have the customers swipe but had to do if for them. And even now we don't have the chip. In my neck of the world, the majority of the people already have credit cards and don't want another one. They would find the idea of putting in their personal information like their driver's licence number or the Social Security number in a pin pad that is not even equipped with the chip an absurdly stupid thing to do.

So its not just as simple as stop complaining, get with the program, and sell credit cards. And for some its not as simple as just get another job. They have worked for the company 10+ years and are dependent on it not just to pay the bills, but to provide their healthcare. In our store, if you were to poll the staff, the majority hang in there in order to keep the health care and they are afraid Obamacare will be gone after November.

I totally agree that we are each individually responsible for the decisions we make. Having said that, being told that your first and only role in your store is to sell credit cards no matter what your job description says is a difficult pill to swallow for someone who has devoted their life to selling books.

And as to other booksellers or cafe servers who may want those hours, for the time being the part time employees will see a significant cut in their hours. And the full timers will be reduced as far as they can go without taking away their benefits. I am sure HR is running different models as to how to minimize labor cost. It may means going with only managerial team and all part time hence eliminating head cashier, children's, and digital-basically the last three full time non managerial full time positions. It is possible they will get rid of most part timers and make the children's person or the digital person work the registers. Only time will tell.

This is not the same crisis we face a couple years ago. Mr. Boire is a seasoned veteran of retail executive leadership. He understands who he is ultimately working for- the stockholders. When he started last year, his first observation was that our SPH was way too high relative to the retail corporations he lead in the past. He didn't care that books are different than any other widget. This was told to our former Regional VP who told it to our former District Manager who shared it with the store manager who then shared the information to all of us.

And lets not forget we are being shopped. Be warned, if you don't mention at least one of the benefits of the BN MasterCard, you will fail and the shopper will write it up and pass it along and the employees will be IP or fired. Its not enough to ask them if they are interested, you literally must tell them at least one benefit. Also, the District managers aren't calling the stores every hour for an update on MasterCard or membership sales just because they don't have anything better to do. They are being pressured to get the numbers corporate is demanding or they too will be out on the street as well.

And finally, they will reduce the staff to nothing and the thought of really selling books, literally having conversations about books, is a thing of the past. There is not room for this in our Brave New World. No, we are no longer a bookstore with bookseller. We are now a destination toy store/gift store/reading room/ Starbucks that happens to have books. And even those things don't matter. What matters is getting people persuaded to apply for a credit card with potentially high interest rates so we can get a cut of the usury that is being pile up on these people.
Re: You can lead a horse to water... - (Anonymous) - Jun. 3rd, 2016 07:39 pm (UTC) - Expand
Re: You can lead a horse to water... - (Anonymous) - Jun. 3rd, 2016 09:51 pm (UTC) - Expand
Re: You can lead a horse to water... - (Anonymous) - Jun. 4th, 2016 11:18 am (UTC) - Expand
Jun. 3rd, 2016 03:27 am (UTC)
from someone on the corporate level
the company is going to go under. boire is here to make his money, and the top shareholders to make their money. he will leave and leave the company ready for dead. massive layoffs coming storewide and on a corporate level.
Jun. 24th, 2016 05:43 am (UTC)
Re: from someone on the corporate level
Any time-table on that? I don't think anyone's going to be surprised (well, except maybe my manager who threatened to fire me when I voiced a similar observation to yours.)

Jun. 10th, 2016 02:56 am (UTC)
wait, so what now?
I'm not a bookseller anymore, but I worked for B&N for years. Too many years. Is it true that all booksellers are supposed to be pushing the credit card now? As if pushing the member card with the sneaky as hell auto-renewal wasn't bad enough. I'm just having a hard time wrapping my head around this. But maybe I shouldn't be at all surprised. This is a real question though. So, really?
Jun. 12th, 2016 06:54 am (UTC)
Re: wait, so what now?
Yes they're pushing the credit card just as hard as they pushed the nook 5 years ago.
Re: wait, so what now? - (Anonymous) - Jun. 18th, 2016 10:32 pm (UTC) - Expand
RE: Re: wait, so what now? - (Anonymous) - Jun. 29th, 2016 06:11 pm (UTC) - Expand
Jun. 21st, 2016 04:05 pm (UTC)
Not sure if anyone saw it, but there was a discussion yesterday in the B&N booksellers' Facebook group that expressed a lot of the frustrations and concerns that people here have been expressing. Things like the cuts in payroll hours and staffing, the astronomically high SPH and sales goals, the incessant drive to sell MasterCards...

Smithback has been telling us for years that the Facebook group is this great awesome place where unicorns fart rainbows and everyone loves their job, and we're just a bunch of miserable bitch-bloggers and dumbasses. It looks like there's some cracks in that foundation. Not that I'm happy about this. The fact that so many people are frustrated and feeling helpless in their jobs, only hanging on because they need that incredible shrinking paycheck...

So either we're all a bunch of whining children dragging this company down, or maybe, just MAYBE, the company is heading in the wrong direction, and no amount of course corrections can save us from Borders' fate.

Which is it, Smithback? Share all that brilliant business acumen you claim to have accumulated over the years and illuminate the path. Or fess up and admit that you're nothing more than a troll and a shitlord.
Jun. 22nd, 2016 12:40 pm (UTC)
Talk radio was discussing an article this morning that stated Barnes and Noble has significant issues with their long term debt along with other things and it is just a matter of time before they go out of business. How are Booksellers supposed to push memberships and credit cards when this stuff is being said on a major market radio station? Time to start looking for another job.
Jun. 23rd, 2016 04:03 pm (UTC)
...that the stock has dropped by 40% since your predictions? That sales have continued to drop? That the company hasn't had a profitable year since? Is that what I should read into your predictions?
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